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I caught up with Federico Musto, President and CEO of Arduino SRL, at the 2016 Bay Area Maker Faire. Their company is showing off several new boards being prepared for release as early as next month. In partnership with Nordic Semi and ST Microelectronics they have put together some very powerful offerings which we discuss in the video below.

arduino-primo-core-alicepad-star-otto-lcdThe new boards are called Arduino Primo, Arduino Core, Arduino Alicepad, and Arduino Otto.

The first up is the Primo, a board built to adhere to the UNO form factor. This one is packing an interesting punch. The main micro is not an Atmel chip, but a Nordic nRF52832 ARM Cortex-M4F chip. Besides being a significantly fast CPU with floating-point support, the Nordic IC also has built-in Bluetooth LE and NFC capabilities, and the board has a PCB antenna built in.

On an UNO this is where the silicon would end. But on the Primo you get two more controllers: an ESP8266 and an STM32F103. The former is obvious, it brings WiFi to the party (including over-the-air programming). The STM32 chip is there to provide peripheral control and debugging. Debugging is an interesting development and is hard to come by in the Arduino-sphere. This will use the OpenOCD standard, with platformio.org as the recommended GUI.

The same nRF52 microcontroller is present on the Arduino Core and the Alicepad, which are targeted at wearable electronics. The circular form factor of the Alicepad mimics the familiar sewable form of the Lilypad.

Arduino Star Otto Arduino Star LCD

Arduino’s other offerings are where the horsepower really gets crazy. The Otto board boasts a gigantic STM32F469: a 169-pin ARM Cortex-M4F clocked at 180 MHz. The chip has a ridiculous assortment of built-in peripherals, and you’re not likely to run out of either pins or CPU cycles. It’s also got a hardware graphics accelerator, so it’s no surprise to find that the Otto has a DSI-IF connector on the back that is designed to plug into the LCD screen also being demonstrated at the event: a capacitive touch 480×800 display. The Otto also includes an ESP8266 to provide WiFi (why not, right?).

There are a few question marks in my mind on this one. First off, the Otto and the LCD have a product-family designator of “Star” which will be assigned to all the boards that feature the STM controllers. This seems a bit confusing (Star Otto, Star LCD, etc) but I guess they want to differentiate them from the “normal” Arduini. But are these devices becoming too complex to bear the Arduino name? Maybe, but the UNO is always going to be there for you and the new boards give you access to newer and more powerful features. Whether or not this complexity can be easily harnessed will depend on the software libraries and the IDE. After all, I think Donald Papp made a great point earlier in the week about the value of Arduino comfort in custom electronic work.

The Lawsuits

Finally, I asked Federico if there is any news about the Arduino versus Arduino trademark litigation. He spoke with us almost a year ago on the topic, but he had no new information for us at this point. (The US court case may be ruled on as early as July of this year, so there’s probably not much he could say, but I had to try.)

Federico spoke a little bit about the conflict between the two Arduinos, and said that it was brewing inside the company long before he got there. And it does appear that both companies calling themselves Arduino are trying to outdo each other with new boards and new initiatives, and going in different directions. If there is a bright side, it’s that this competition may end up building us better hardware than a single company would, because both are making bets on what will put them out ahead of the game.


Filed under: Arduino Hacks, cons, Interviews

Recently, we sat down with [Federico Musto], CEO of Arduino SRL, for a chat about how the Italian Arduino firm was doing, what new products and projects they’ve got in the hopper, and what they’ve been up to for the last six months or so. It was high time!

Boards

The big story from our meeting, that [Federico] actually hinted at before, is the release of the Uno WiFi. How many projects have you seen on Hackaday that are based on an Arduino Uno with an ESP8266 WiFi module plugged into it? A bazillion. The Uno and ESP8266 are like the peanut butter and jelly of the last few years’ hacker zeitgeist.

Uno WiFi

arduino-uno-wifiThe Uno WiFi, then, is the Goober Grape (not an endorsement, you consume this stuff at your own risk). Less poetically put, Arduino has soldered the ESP8266 onto the Arduino Uno for you: no fiddling around with modules and pin-headers necessary. It’s not a ground-breaking innovation, but this is the kind of smart, community-led development that we like to see. You wanted cheap and easy WiFi on your Arduino? You got it.

Indeed, since the Arduino Yun came out, a lot of hackers were using it as a simple way to get their Arduino onto a wireless network: IoT and all that. When the ESP8266 hit the scene, many thought that the Yun looked dead in the water: with the ESP chip, you could get WiFi on your Arduino for half the price. But some folks need the extra power, or would rather just program in Python. Think of all the simple IoT projects based on the Raspberry Pi, for instance.

With the addition of the Uno WiFi, both the simple IoT devices and the more demanding applications can stay within the Arduino family. Go with the Uno WiFi if you want something networked but simple that the standard AVR ATmega328 processor can handle easily. If you actually need the extra computational power and flexibility of an embedded Linux distribution in addition to the ATmega, go for the Yun. If the ATmega isn’t cutting it, or if you need more power or peripherals from the microcontroller side, the new Tian board with its ARM Cortex-M0+ will fit the bill. It’s actually a compelling range of products even if they are superficially similar.

Tian

DSCF8150Which brings us to the Tian. The Arduino Tian is a neat new board, in our opinion. It’s got an integrated MIPS processor with 2.4 and 5GHz WiFi on board, as well as being able to do Bluetooth and Bluetooth LE. It runs faster than the Yun by a bit, and it’s got 4 GB of eMMC memory on-board so you don’t have to fool around with an external SD card as you do with the Yun or fruit-pastry Linux single-board computers.

We can’t decide if the Tian (or the Yun, for that matter) is a microcontroller with a Linux computer tacked on, or a Linux computer with a microcontroller to handle GPIO. Most of the applications that we’ve seen fit in with the former. We’d like to see more development on the Linux side, à la Raspberry Pi. In that light, we’re glad to see Arduino SRL continuing work on their Ciao library to help streamline communication between the microcontroller and the Linux box.

DSCF8151One of the cool tricks that [Federico] showed with the Tian was the ability to control the Linux computer from the Cortex M0+ microcontroller. As you can see in this prototype, only a few green wires (and some hot glue) were needed to make it work. The production version of the Tian should have this functionality built in.

As a demonstration, we SSH’ed into the Linux side of the Tian and pressed a button connected to the M0+ microcontroller.

The Linux side shut down gracefully, and we later booted it back up again. This is a particularly cool trick because the Linux side, with its fast processor and WiFi, is a power hog. The M0+ and its associated circuitry, on the other hand, run on very little power and can be throttled back into sleep mode when not crunching numbers. Although the boot-up time for the Linux side means that you wouldn’t be turning it on an off every few minutes, the ability to get the combined system into a low-power state for longer periods of time vastly increases the scope of projects where the Tian would be useful. Cute hack.

The Tian has only been available for about a month now. Have any of you tried one out?

Other Boards

DSCF8149[Federico] also showed us the Lei, which is a China-only Arduino board that combines the Tian’s Linux side with the Atmel ATmega part from the Yun, and has no onboard memory. It’s a cheaper hybrid between the two boards that [Federico] said wasn’t worth getting FCC certified for the US and the rest of the world. With the Yun and the Tian being so broadly similar already, we think that he’s probably right.

What the newest revision of the Yun, the Tian, and even the Lei have in common is that the microcontroller’s USB pins have been broken out to headers so that it could more easily be used as a standalone USB device. This gives even the cheapest boards in the family three ways to connect to USB — device mode through the microcontroller, and both host mode and USB OTG mode also through the Linux side. And it also enables shields, like this GSM shield below, to connect up to the microcontroller over USB. (Although the headers weren’t populated in this photo.)

DSCF8145This photo also shows a cute touch in the physical design of all of the Arduino SRL boards. All of the pinouts are labelled on the side of the female headers. Although we’re sure that you diehard Arduino fans out there can tell your A0 from your A5 in your sleep, we think it’s great not to have to go running back to the datasheet to double-check.

And finally, [Federico] showed me some of the new development they’ve been making on the Industrial and the Industrial 101 demonstration board. The Industrial is essentially the same Linux side as in the Yun, just in a smaller stand-alone package. Pairing this up with the Industrial 101 board, with its ATmega32u4 gives you essentially a Yun, but with a few more pinouts. We’re not yet sure what to make of the module-style packages that we’ve seen from many firms of late — we think that they’re too fidgety for hobbyists, and easy enough to DIY for a firm that’s producing tens of thousands of units. We could easily be wrong.

DSCF8143 DSCF8140 DSCF8141

Anyway, the fun part about the Industrial 101 board was showing off all of the special shields that Arduino SRL has designed to go along with them. Here’s an OLED screen and joystick combo, for instance.

Free Stuff

If you’re interested in the Uno WiFi, you should probably check out the Arduino Christmas Challenge that’s going on through January 31st. If you enter a project on GitHub and register with Arduino, you stand a decent chance of winning a free Uno WiFi in January. (For what it’s worth, Arduino LLC and Microsoft are doing something similar. We’re not picking sides, just pointing out how to get free boards.)

IDE Developments

dl38We’d seen the new(ish) Arduino Studio development environment before, but it only just now made sense to us. Sure, it’s great to have a better editor than the old Java-based one. We’ve all been whining about the lack of code completion and so forth. The new editor environment, based on Adobe’s open-source Brackets editor is a huge step forward. But we’ve got a further direction that we’d like to see Arduino SRL take this, and the fact that the new editor is written in client-side Javascript is a big help.

The Yun, the Tian, and the China-only Lei boards all feature an OpenWRT-based Linux distribution onboard as well as WiFi connectivity. They also managed to get the entire GCC compilation chain compiling natively on the MIPS cores. It shouldn’t be too much more work to get a cross-compiler for the microcontroller up and running on the Arduino’s Linux side. Once that happens, you could compile and flash code onto the microcontroller entirely from within the Yun or Tian. Add in a nice, browser-based graphical editor, and you have a recipe for a self-contained development environment.

os.jsAnd [Federico] demoed some more tricks that point obliquely toward this future of Arduino-hosted Arduino development: we connected over the public Internet to an Arduino Yun in their R&D labs in Sicily that was serving an Arduino-branded version of OS.js, an “operating system” written in Javascript that runs in the client’s browser. Coupling something like OS.js to their Javascript-based Studio, running a cross-compiler on the Arduino’s Linux side would put the last pieces together to enable you to write, debug, and flash microcontroller projects completely on the Yun or Tian, without installing anything on your laptop other than a browser. The Arduino could become its own self-contained toolchain. How neat would that be? We hope we’re right.

Foundation and Stores

After months of legal work and lining up partners, Arduino SRL recently announced the formation of the Arduino Foundation. The Foundation is a non-profit that aims to give out Arduino boards and materials to schools and communities that might not have the resources to do so themselves, and also simply to give back to the Arduino community. In fact, the Uno WiFi Christmas challenge we mentioned above is sponsored by the Foundation.

manifestinoWe’d like to see the Foundation figure out how to reward the people who wrote popular Arduino libraries. In our mind, the success of Arduino is largely due to the enthusiastic and talented pool of coders who’ve written diverse libraries that support every kind of hardware peripheral known to man. There’s a million projects out there that simply use a Dallas one-wire temperature sensor or an RFM12B radio, and every one of them owes the coders who wrote the initial libraries a big debt. It’d be neat if the Arduino Foundation could find a way to pay some of this debt back. And from talking with [Federico], paying the community back is one of their main goals.

Arduino SRL has also thought about how to connect up better with the people making hardware that goes along with their boards — the shield-makers out there. [Federico] said that they’d open up their first brick-and-mortar Arduino store in Berlin any day now. The plan is to have a section of the store dedicated to community projects, giving the people who make shields and other add-ons a place to have their wares seen and sold. It’s also a clever way for the Arduino company to connect closer with the people who are doing the most innovative work in the Arduino ecosystem, so we think it’s a win all around.

And finally, we couldn’t talk Arduino without asking about the legal situation. Although everyone’s lawyers have been busy, [Federico] told me that there’s not much news on the trademark court cases since the last time we talked.

In Italy, and presumably the rest of the world outside of the USA, it’s all over but the shouting. It looks very likely that the court will rule for Arduino SRL, because Italy and Europe has a very straightforward trademark law — the company to file first essentially gets the trademark. And that was Arduino SRL.

Only in the USA is the situation more complicated, both because Arduino LLC filed first, and because it’s possible that Arduino SRL will demonstrate that they were producing boards with the Arduino name on them before Arduino LLC was even incorporated. We’re not lawyers, but this case certainly looks like it could go either way to us. And the US case is not likely to be settled until the summer of 2016, though, so don’t hold your breath.

Wrapup

Maybe 2015 will be remembered as the year of the dueling Arduinos, but we’re hopeful that instead it will be remembered as a year in which a bunch of new and improved Arduino hardware got released. From Arduino LLC, we’ve seen further collaborations with Intel. Arduino SRL has stayed true to their Linux and WiFi roots, coming out with the Tian, Industrial, and the Uno WiFi and continuing work on their operating system and the microcontroller interfacing. All in all, it’s been a good year for Arduino.

We’ve already hinted at some of what we’d like to see on the Arduino scene next year. What do you want to see for 2016?


Filed under: Arduino Hacks, Featured, news
Giu
15

The Arduino Zero is Now Shipping in the US

arduino, Arduino LLC, Arduino SRL, Arduino Wars, Arduino Zero, Product Release Commenti disabilitati su The Arduino Zero is Now Shipping in the US 

The new Arduino Zero.Announced over a year ago now during Maker Faire, the Arduino Zero is now finally available for purchase in the United States.

Read more on MAKE

The post The Arduino Zero is Now Shipping in the US appeared first on Make:.

Apr
20

Your Arduino Packaging Could Sway a Court Case

arduino hacks, Arduino SRL, Arduino vs arduino, license, trademark Commenti disabilitati su Your Arduino Packaging Could Sway a Court Case 

Our friends over at Adafruit just made an interesting suggestion regarding the Arduino vs. Arduino saga. They noticed that the packaging for the Arduino UNO includes a pamphlet that states:

Manufactured under license
from Arduino by
SMART PROJECTS S.r.l.

Wow. That’s pretty interesting. Smart Projects is the former name of Arduino SRL. If you missed it, go back and read some of our previous coverage. Specifically, Arduino SRL is claiming to be the real trademark holder and has gone as far as forking the Arduino IDE and upping the version number in what appears to be an attempt to direct users toward their newly founded Arduino.org website/ecosystem/quagmire. If they feel they own the trademark why would they include this statement in their packaging?

Finding this in the a unit from a September 2014 is interesting. But Adafruit’s post is a call to action. We share their curiosity of discovering how far back official Arduino hardware has included such license notices. So, head on down to your work bench… start peeling back years worth of discarded hacks, clipped leads, fried servos, and other detritus. Find the packaging and take a picture. Bonus points if you have an invoice that associates a date with it. Either way, post the pictures on your social media hub of choice with #TeamArduinoCC. You can also embed it in the comments using HTML IMG tags if you wish.

Standard “I am not a lawyer” disclaimer applies here. We know you aren’t either so let’s all share what we think this means to pending lawsuits in the comments. Does this matter and why?


Filed under: Arduino Hacks
Mar
28

Arduino SRL to Distributors: “We’re the REAL Arduino”

arduino, arduino hacks, Arduino SRL, distributors, Featured, Licensing, News, slider, trademark Commenti disabilitati su Arduino SRL to Distributors: “We’re the REAL Arduino” 

Arduino SRL (formerly known as Smart Projects SRL) sent out a letter to its distribution partners yesterday. If you’ve been following along with the Arduino vs Arduino story (we’ve previously published two installments), the content isn’t entirely surprising; it’s essentially a tactical move to reassure their distribution channels that Arduino SRL is the “One True Arduino”. That said, there’s still some new tidbits buried inside. You can skip down to read the full text below, but here’s our take.

The Business History of Arduino

arduino_vs_arduino_tnA quick summary of the legal situation. Arduino LLC was formed in April 2008 by the original five founders to provide a corporate entity behind the Arduino project. Smart Projects SRL, controlled by one of the founders, was tasked with the actual production of the boards. It turns out that Smart Projects had trademarked the Arduino brand in Italy in December 2008, before Arduino LLC got around to filing in April 2009 in the USA. But everyone was friends, right? As long as the licensing fees keep flowing.

Fast-forward to September 2014, when Arduino LLC filed a lawsuit in Italy against Smart Projects claiming that they had infringed LLC’s trademark and that they had recently stopped paying licensing fees on their use of the Arduino name. In October, Smart Projects filed with the USPTO to revoke Arduino LLC’s trademark. In late 2014, Smart Projects changed its company name to Arduino SRL (a “Società a responsabilità limitata” is one form of Italian limited-liability company) and hired a new CEO, [Federico Musto].  Around the same time, Arduino SRL opened up the website arduino.org (different from long-existing arduino.cc) but with nearly identical style. In January 2015, Arduino LLC filed a lawsuit in the US, claiming their right on the Arduino name.

The Gist of it

In short, Arduino LLC has been working on developing the Arduino platform, software, and community while Smart Projects / Arduino SRL was the major official producer of the hardware for most boards. Both are claiming to “be” Arduino, and going after each other in court. So it’s not strange that Arduino SRL would like to try to keep its hold on the distribution channels. Which brings us to their letter to distributors.

March 27 Letter

Arduino-Distributor-Update-0A good portion of the letter reads to be a very carefully worded defense of why Arduino SRL is the true Arduino:

“Arduino Srl (aka Smart Projects Srl), as you know has been from the  beginning of the Arduino® project, the place where the ideas were turned into reality and into a business.”

This is of course strictly true — Smart Projects was certainly the largest manufacturer of Arduino boards. But it sidesteps the issue at hand in the trademark suits: whether they were simply a licensed producer of the boards or whether they’re “Arduino”.

Similarly, in the questions section of the letter, they ask if there are actually two “Arduino” product manufacturers, and answer “not really”. Of course, that’s true. Arduino LLC doesn’t manufacture boards, but exists to license their trademark out to fund development.

The only real news in the letter is that Arduino SRL is replacing its old distribution and logistics company, Magyc Now, with a new one named CC Logistics. Both Magyc and CC Logistics are named as defendants in the US lawsuit filed by Arduino LLC, so it’s unlikely that this change is due to legal fallout.

What this Means

In conclusion, Arduino SRL’s letter to its distributors seems to essentially follow the line of reasoning in their trademark lawsuit in the US against Arduino LLC: since Arduino SRL is doing the manufacturing and using the Arduino name, they’re the true Arduino. Whether or not this will stand up in court, or whether Arduino LLC can make its case that SRL was simply a licensed manufacturer, remains to be seen.

We’ve embedded the contents of the letter after the break. You can also download the original PDF.

Ivrea (TO) , March 27, 2015

Dear Partners,

At this time we feel it necessary to update our partners on the state of Arduino® products and the distribution business which you are a key part of.

Arduino Srl (aka Smart Projects Srl), as you know has been from the beginning of the Arduino® project, the place where the ideas were turned into reality and into a business. The first Arduino® models were made and initially distributed to schools of interactive design all over the world.

Arduino® products were then offered to the first DIY enthusiasts, contributing concretely, as one of the first open source electronic boards, to found and promote the Makers Movement: your strong efforts and contribution have made this great new movement a success and has grown in many new exciting areas like IoT and m2m. A realization that will change the world of electronics and communications in the physical world.

The family of Arduino® boards has helped professional and non-professional developers to prototype electrical projects and learn in a way that is accessible and possible for everyone.

Currently, Arduino Srl continues to be the only designer and manufacturer of original Arduino® products.

Open Source is the environment we want for millions of designers, engineers, makers and Arduino® lovers around the world. We hope to continue to help children and newbies learn about electrical engineering and computer programming, in order to develop and grow their ideas for today and tomorrow.

This fantastic story and these ideals will continue on the new website Arduino.org, which has been developed to ensure we stay true to the vision of the beginning of Arduino® and Arduino Srl and our distribution of these cool products.

Beginning in 2015 new changes have been put into place to ensure that our companies can continue to grow with the popularity of the Arduino® product line. The production of these high quality products continue to be done in Europe and specifically Italy which has been very successful.

Our distribution and logistics are going through a change for a couple of reasons, to help with faster deliveries and lower transport costs, we have a new company structure cc logistics that have offices and warehouses in three continents, EMEA Cham Switzerland, North American Boston Massachusetts and APAC Honk Kong and Taipei.

Additionally lots of work are being completed to get inventories in line with demand. New personnel are being added to in many areas for response to your buying needs but also in the sales and support areas to ensure we are creating demand for Arduino products and for our distribution channel. These new sales people from time to time will be in contact to forge closer working relationships.

To help inform our partners of some questions recently raised in the press and other areas:

Q: Are there two “Arduino® ” branded products manufacturers?

A: Not really, the only company that ever designed and manufactured the “Arduino® ” branded product is Arduino Srl (formerly Smart Projects Srl). Others, for a number of reasons, have created in USA and Switzerland “Arduino” named companies. Some have been involved in completing contracts for web site development and PR (namely Arduino SA – Switzerland take cares of the web site arduino.cc has been one of those). Clearly this has been the place to go for open source info in the past, but we will make arduino.org your new comprehensive location for this info and other valuable resources and services.

Q: I have heard in the press that there is a disagreement going on amongst initial founders of the open source project which inspired the Arduino® business.

A: Yes, there is a disagreement between the initial founders of the open source project (which have never been shareholders of Arduino Srl) and the actual management of Arduino Srl. We are confident that these issues will come to a conclusion shortly. Frankly some of these issues are complex because related to the validity of the registration of the trademark “Arduino® ” in some areas of the world and cannot be summarized in few words. In this respect just bear in mind that Arduino Srl (aka Smart Projects Srl) has been the sole manufacturer of the original “Arduino® ” branded products, selling and distributing them world wide for 10 years.

Q: Will cc logistics replace Magyc as distribution points ?

A: That is the big plan but exceptions may happen due to the nature of doing a worldwide distribution. cc logistics will help our makers to produce and distribute their projects in a world wide arena.

Q: Will Arduino make new products and new software?

A: Yes, new software and new products are the life blood of Arduino® . Recently new products, Arduino® Zero Pro, Arduino® , 9 Axes shield partnership with Bosch and many more are coming.

Q: Will Arduino forge technology partnership?

A: Arduino is in the forefront of new exciting fields like IoT and m2m which is an exciting direction of the type of prototyping done with present day Arduino® products. We are in constant contact with major companies exploring these exciting fields. The Arduino YUN with its wifi capabilities and open source processing has ignited lots of new opportunities.

Q: Arduino EMEA, APAC and NA Distributors Sales Meeting

A: We are planning and will notify you of the details of the first global annual meeting

Q: Is there a New Management structure in Arduino ?

A: As it happens in every company that grows as fast as the Arduino environment, additional expertises and capabilities are needed to help steer the company in the correct direction. Federico Musto is the new CEO of Arduino group and he has a strong background in the open source business.

You are Arduino and we are honored and privileged to work with you – Arduino isn’t the company, nor the board, nor the software nor the founders – the Arduino is YOU – You made Arduino® what it is today and you’ll continue to make it what it will be in the future.

Thank you in advance for your help and support

Arduino team

Arduino Srl
legal adress: Via Romano, 12 – 10010 Scarmagno (TO) Italy
shipping address: Via Kennedy, 36 – 10019 Strambino (TO) Italy


Filed under: Arduino Hacks, Featured, news, slider


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